
What is 'The Business of Y-O-U?'
Change is on the horizon.
The job market seems more competitive than ever — whether you are a job-seeker or hold a competitive position — it's important that we are all looking out for ourselves and around the corner for expanded opportunities.
What tools will you be reaching for to GET WHAT YOU WANT.
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That dream job
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That promotion
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Finally, getting yourself organized and a plan in order
The Business if YOU is a focsed and fast-paced day-long workshop that gives you direct access to high-value expert insights, personalized learning and group coaching, a supportive community, and a renewed sense commitment to your career. Now, add strategy, structure, tactical tools, and activities — and together, we chart a new path towards your career goals.​
It's more than just an extended 'ladies who lunch' — and it goes beyond just shop talk. Together, we go deep, plan, build, and chart a new path forward.

What to Expect
This one-day Retreat will equip you with how to:
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10X Your Opportunities by Creating Reliable Pipelines
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Build and Leverage your Executive Presence
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Gain more Structure & Clarity on how to Expand your Public and Professional Profile
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Garner More Authentic Influence Within your Industry
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You'll walk away with: ​
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A plan to GET WHAT YOU WANT.
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A deeper understanding of how to communicate more effectively online and in real life.
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Actionable insights to inspire new thinking around how you achieve your goals.
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Ideas and a tactical plan to leverage your "personal brand."
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A strategic roadmap to raise your profile in a way that aligns with your vision.
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Network opportunities with like minded peers.
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Branded images and headshots that you'll love.
There is no substitution for in in-person connection which is why this one-day-in-person Retreat includes:
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Healthy lunch, snacks, coffee, and tea to fuel you throughout the day
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Break out sessions for collaborative problem-solving and deeper learning within small, focused groups
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In-depth sessions covering key topics
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Guest speakers and mentors throughout the day
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Networking opportunities with your fellow career-centric women
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Hot seats and personalized support
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Meditation and wellness activities designed to help you navigate the stresses and demands of your personal and professional lives
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Exclusive invitation to future dinners and programming

Hello, and welcome!
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We— Madeline Fetterly and Tamara Edwards — are proud to welcome you to The Business of Y-O-U, a fast-paced Retreat and series of working sessions designed to equip you with actionable tools, techniques, and strategies to build your 'retail ready,' highly visible personal and professional and professional "brand" that will easily 10X your career.
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Our combined expertise covers:
​Personal Branding / Business / Corporate Strategy / PR Strategy / Negotiation / Corporate Visibility / Startups / Public Speaking / Getting a Promotion / Thought Leadership / Content Creation / Brand Building / Growing a Following / Fundraising / Building a community / Leadership / Marketing Strategy / Influencer partnerships / Building your Team / Company Culture / Launch Strategy / Sales Tactics / Building Profitably / Networking / Client Experience / Strategic Partnerships / & More
Your Schedule for Friday, May 16th 2025
9:45am
Arrivals
​Coffee & Tea
Welcome Networking
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10:00am
Workshop Begins:
Looking Inward & Clarifying Your North Star
12:00pm
Lunch & Learn: How to Create Visibility & Harness Your Ability to Influence
1:45pm
Hot Seats &
Working Sessions:
Creating Structure & Taking Action ​​
4:30pm
Reception & Networking
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*Event concludes at 5:00pm

"WHAT I AM TO BE, I AM NOW BECOMING"
- BENJAMIN FRANKLIN




Invest in yourself and save yourself from...
Annual Membership Groups / Masterminds / Expensive PR + Personal Branding Agencies / Scope-Driven Consultants / Overbooked & Overcrowded Conferences / Dead-End Sales Cycles / One-Way Virtual Programming
VALUED AT OVER
$10,000
...ALL OF THIS FOR
$1495.00
EARLY BIRD PRICING
$975.00
